Content writing-Copywriting -Content Strategy for campaigns

Consumers trust brands that help them make better and informed decisions. Our Content marketing services allow you to attract and retain customers by consistently creating and curating relevant and valuable content with the objective to influence consumer behavior.

We believe that Content Marketing is an ongoing process that focuses on owning media, not renting it. Therefore our Content Marketing Services experts will work closely with you to give you personalized content that suits your brand Identity and marketing campaigns so as to generate new leads, create brand awareness, encourage conversions, boost your search engine ranking and build trust with your consumers.

Content Strategy

A content strategy is a focused plan to publish regular content with a goal that addresses all of your content marketing efforts. It is a journey that starts with knowing where to go and finding ways to get there and ends with comprehensive campaigns.

With a solid content strategy we will help you take your web presence to the next level and create a competitive advantage. We believe the more visible your content becomes, the more success you have with your conversion rates.

1. To kick off the strategy process, we get to know your brand and your content objectives as we work towards developing buyer personas generalized profile of your ideal, to better understand what makes your customers tick.

2. We will then decide on a variety of content that you can use to reach and engage your audience, including blog content, eBooks, videos, and infographics. By considering how customers search for products and services online, will conduct some basic keyword research to see what search terms they are using to find brands like yours.

3. We understand that every brand has its philosophy, and so we work closely with our clients to ensure that your brand identity and vision is reflected in the content we create.

4. With the use of analytics tools, we will undertake an in-depth research to identify the content marketing tools that are performing best for you and your competitors in terms of backlinks, social shares, organic traffic and conversions. We make sure that the content we come up with is oriented to generate effective leads, making your presence known in your field.

Copywriting

This is the effective use of words online to deliver a valuable and entertaining message to your audience. Those beautiful words across all the pages of your site are as much a part of your brand as your logo. And since the success of your business relies on its ability to form a strong link with its target market, through the use of copywriting will get this target market to feel inspired and motivated to take action whether is buying your product or employing your service.

Every tick of the clock matters. We will ensure that each second you spend on the job is providing a positive return on investment by meeting your customers exactly where they are and telling them that you understand what they’re feeling so that they buy from you later.

With our written copy we can assure you that the prospect will be engaged, informed, and ready to learn more about your business. We twist our copywriting a little bit so that it doesn’t only talk about how great your product is, but how your product makes your customer’s life great.

And since written content is the first thing customers engage with when getting to know your brand. Our high-quality copy is optimized to appeal to readers and search engines alike, helping to ensure that your brand is noticed and engages the people who matter most. At the end of it all you will end up generating traffic, turning that traffic into conversions, and transforming those conversions into raving fans of your brand. If you haven’t made an effort to improve your copy in all parts of your business, then we are here for you.

Content Strategy for Campaigns

The best content marketing campaigns start by knowing your audience, and having a great idea. We invest in doing original research and building relationships with clients so as to understand the kind of conversations your audience is engaging with, the online sites they visit, and their online behavior. Only after analyzing all of this, can we create a campaign topic we know works for the media, and for your existing and potential customers.

We connect the dots between SEO, paid media, social and PR to ensure that our content marketing campaigns deliver quality links and social shares, resulting in an increase of converting traffic and organic visibility.

We take the simplest of ideas and turn them into content marketing campaigns that connect with your target audiences through a variety of channels. We will create content that engages and grows your social followership and repurpose it across key channels such as Blogs, Facebook, Instagram, Twitter, LinkedIn and YouTube by posting and sharing stories which eventually leads to a much higher engagement rate.

With On-page content strategy we focus on creating engaging content that targets relevant keywords, to increase rankings and organic traffic to your site. In order to increase your user engagement we help you incorporate and focus on consistently responding to comments, sharing any brand mentions we will turn your social accounts into a community.

To maximize your content efforts while minimizing the work involved so that you can effectively scale your content marketing. We will work towards putting your content in front of your audience, no matter how they prefer to consume it: listening to podcasts, watching videos, bookmarking informative infographics or reading posts and e-books.

Content Creation

When you’re considering creating content for your business, there are 4 types of content marketing to consider. These are: written, visual, audio, and interactive. We therefore, focus on content that’s integrated into your content marketing strategy and focus on achieving outcomes; building a brand, converting sales or retaining customers.

What shape and form the content takes depends on our clients’ objective. We identify the purpose of the content so as to serve multiple purposes for your target audience; it can be educational, informative and/or entertaining. We help you gain an understanding of your audience and the resources that they find valuable.

Through the use of social media streams, we will help you keep up to date with trending topics and issues, this includes; news stories and technology that is affecting your industry so you can ensure your content is touching on the topics that are most important to your audience. Will also make sure the content we are creating aligns with your marketing strategy.

In order to have a higher SEO for your site, let us help you in blog content creation, and place yourself right in the path of your audience. We will increase your website’s domain authority, search exposure and relevance, and build brand awareness. We create high-quality content that’s personalized for your target audience and optimized for search engines.

We don’t just start conversations; we nurture them by creating content that builds relationships and drives sales. With Visual content creation that includes both video and image content we help you post and share your videos on YouTube, Facebook, and Instagram, your business finds new ways of reaching your audience in visually compelling and memorable ways.

We can guide you through content development. We'll take care of the proofreading and quality control process, creating optimized content for your website and social media platform.

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