Email Marketing Services | Ican Marketing Agency

Email marketing is one of the most effective strategies for developing relationships with potential customers or clients. By generating and nurturing leads individuals and businesses can use it for branding, engagement, acquisition, retention, direct sales, reactivation, generating traffic, and getting referrals, making it one of the most versatile tools to grow your business. And the reason why we recommend you use email marketing is that you will be able to improve subscription rates, build out better email list segments, create better content, and maximize email engagement. Through this strategy, you will be adding profits and stability to your business.

Email Marketing Strategy

An email marketing strategy is an important part of any marketing strategy. Email is the most cost-effective way to promote your products, communicate with your customers and reach your business goals.

The first thing our agency will do is to develop an email marketing strategy for your business. It will define the “who, what, when, and how” of your campaign. We will research your audience and determine who will be the best audience to target by segmenting your email lists using geographic location, purchase history or visit frequency which will all help to personalize your emails. We will then create a content strategy to determine what your brand’s message should be and how we will add value. And finally, we will determine when emails will be sent through recommended email marketing software and if you have a preferred email marketing software, we can also integrate to progress leads down your marketing funnel.

Through email marketing, you will be able to keep in contact with existing customers to maintain emotional availability (increases retention and lifetime value) as we upgrade your email personalization to a new level by tailoring specific recommendations to subscribers based on what they’ve shown interest in before. Promote flash sales to targeted audiences and convert prospects that are on a fence to customers through personalized email lists and leads by implementing call-to-actions on your website to promote your leads. This will help you convert your website visitors into email subscribers.

Email Design

Users these days don’t open their emails in a single device. Individuals and business email design should display perfectly across different devices. Recipients may use any mobile devices or an email client such as Gmail and Apple Mail to view your emails. We achieve this by creating responsive HTML email templates. Since we use adaptable email templates, your email will be displayed properly, regardless of the device or screen size.

We ensure you send out tiled and stacked content that displays flexibly and has a clear and prominent call to action buttons. By placing meaningful copy at the top we let viewers get a taste of your offer no matter what kind of device they are using to read it.

Good emails are visually appealing and have engaging content. We create beautiful email designs from font size to background colour by making it look enticing in that tiny bit because many recipients look at your messages in their preview pane thus your email will be well built and robust. Our aim is to provide you with a product that adapts to email clients and devices, having the widest possible reach.

Email Content Strategy

Email content strategy is used to determine how to convey your brand’s message and the value to deliver. Will help out in increasing customer conversion rate by making it as easy as possible for the reader by letting them know about the promotion immediately, keeping it minimal so that every word is important and your email will feel important.

Through well-organized emails and segmented email lists that have clear links back to articles on your website or blog, or to a landing page you have set up, it will allow us to give people exactly what they want. Let people choose what type of mail to receive and how often they want it when they sign up for your mailing list.

By Leveraging on tools like Google Analytics in order to gain more detailed insight regarding open rates, shared/ forward rates, unsubscribe rates, mark as spam rates, complaints, it will enable us to track clients’ response when you send out two different layouts of the same email to the same segment in your email list, this will help us out to see which of the two layouts performed better and utilize that information moving forward with your email marketing.

With a big list, you may achieve a few sales for each email, so as to maintain the size and quality of your list, will consider including non-promotional messages in your strategy. This may sound unproductive, but the more interesting and relevant content we send out, the more likely your recipients are to open your emails and the more likely you are to make sales when you do send out actual promotions for your products or services.

Email Marketing Analyses

Email marketing prevails as one of the main references when it comes to digital marketing. For an email marketing campaign to be really effective, it’s essential to maintain a routine of monitoring the results, through the chosen online analytic tools. Let us assist you in this process of analyzing campaigns, as email sent out to clients usually go through numerous servers, anti- spam filters, invalid emails, SPAM complaints (we know they are unfair!), box- filled cards, etc.

Many of the email marketing tools offer various types of reports and metrics. Through their use will evaluate the success of your campaign, correct mistakes, make adjustments and take further actions from the results obtained. Therefore, the more detailed your reports have, the more accurately you will have to take the right course of your investment.

By carrying out this analysis, will help you out in identifying if ever your emails were rejected and the motives of rejection, opt-out report and reasons why people chose to unsubscribe, view and click report will enable you to know if ever you need to arouse more curiosity in your subscriber by sending rich and personalized content to your contacts. Having the above reports in place will help you to reformulate your content plans for frequency and segmentation of your email.

Investing on email marketing is important but nothing works without a complete and efficient tool to analyze the results and generate enough information maintaining constant evolution, helping to trace smart strategies to understand the profile of your audience, how it behaves and what you want to receive about your company.

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Email Marketing Strategy

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Email Content Strategy

Email Marketing Analyses

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